Swedish Fish is one of the most iconic candies in the world. But what makes these chewy little fish so special? In this article, we dive into their history, ingredients, and why they’ve become a global favourite.

The History of Swedish Fish

Swedish Fish were first created in the late 1950s by the Swedish candy company Malaco. When they entered the American market, the fish shape was used to reflect Sweden’s fishing culture, making the candy instantly memorable.

What Are Swedish Fish Made Of?

Swedish Fish are known for their unique chewy texture and berry-like flavour. They are made without gelatin, making them suitable for vegetarians. The main ingredients are:

• Sugar
• Inverted sugar syrup
• Modified corn starch
• Citric acid
• Artificial flavours and colouring

Fun fact: The original red Swedish Fish flavour is lingonberry in Sweden, but in North America, it is more of a generic berry flavour.

Why Do People Love Swedish Fish?

Here are some reasons why Swedish Fish have remained popular for decades:

• Unique texture: Not too chewy, not too soft – perfect balance.
• No gelatin: Suitable for vegetarians.
• Nostalgia: Many grew up with Swedish Fish in lunch boxes or movie snacks.
• Iconic branding: Their bright red colour and fish shape stand out among other candies.

Are Swedish Fish Really From Sweden?

Yes – Swedish Fish were originally manufactured in Sweden by Malaco, although today, production for the US market mostly takes place in Canada. However, the brand maintains its Swedish identity.

Where Can You Buy Swedish Fish?

You can buy Swedish Fish online or in most American grocery stores. If you want authentic Swedish candy, including Swedish Fish and other original Swedish gummies, check out our Swedish Fish candy collection here ➔

Final Thoughts

Swedish Fish remain one of the most popular chewy candies worldwide. Their unique taste, texture, and branding make them an unforgettable treat.

Looking for authentic Swedish candy?
Discover our full range of Swedish sweets, from classic Swedish Fish to unique regional favourites ➔ Shop Now